MODULE 10 – PROMOTING YOUR LEAD MAGNET

Finally, you’re at the fun part of making a lead magnet. You’re ready for promotion. You have a lead magnet, you have an opt-in page, and you have an email series designed to sell your products and or services. Everything is set up and ready to go.

Create a Marketing Strategy

There are five commonly used marketing channels that you can take advantage of to promote your lead magnet. The important thing is to make the most of each, and to design each in advance to succeed.

Website/Blog

Your blog should be considered the hub of everything that you do online.  One goal should be to get every last person that comes to your website on your email list so that they will eventually become customers. You can put your lead magnet and call to action on several pages of your website.

Some areas on your site to consider placing your sign-up form with the lead magnet are the home page, feature box, side bar, on blog posts, a resource page, your ‘about’ page, and in a pop-up or slide-up. Try putting your form in at least 2 to 3 of these spots, then track which works best.

Use the software that you decided upon to help you keep your calls to action clear and simple. The shorter and sweeter you can be about it while also stressing the benefits of answering this CTA, the better.

Social Media

On every social media network where you have a presence you can set up a call to action in some way. Add a new cover photo to help promote your lead magnet. Post updates, make infographics, design memes, record video teasers, and provide stats that make your audience want to click through to get access to your lead magnet offer.

Email Marketing

If you already have an email list, you can promote your lead magnet to an already existing general list or other lists that aren’t already in the new lead magnet pipeline.   Your new list may be more focused and targeted now that you’re more seasoned at marketing. In addition, if you have affiliates or colleagues who will send out a message on their list for you that will help tremendously.

Paid Advertising

Paid advertising, such as promoted posts and Facebook ads, are great ways to promote your lead magnet. Determine how much each lead is worth to you by calculating: 1. The money you will make from the product you sell, and 2. An estimation of what your conversion rate will be. Set a budget and stick to it. Only add money if you’re making money.

Face-to-Face

Don’t underestimate the power of the good old fashioned business card when it comes to promoting your lead magnet. Add a QR code or URL to your business card. Use it at events, trade shows, chamber of commerce events, speaking engagements, and if appropriate leave it on the table with your tip.

Here’s a simple series of steps you can follow to get started promoting your lead magnet.

1. Assess your budget and resources
2. Use the ideas that are free and take time vs. money first
3. Have graphics designed
4. Write blog posts
5. Update your website, adding CTAs & sign up forms where you decided
6. Get active on social media
7. Take action daily

Action Steps:

1. Brainstorm your promotion options using the provided template. Be sure to consider dates for upcoming face-to-face events.